“Framing the right problem is the only way to create the right solution.” WHAT is the Discovery and Define mode The Discovery and Define mode of the design process is all... Read More
“It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities.” WHAT is the Ideate mode Ideate is the mode of the design process... Read More
In order to avoid losing all of the innovation potential you have just generated through ideation, we recommend a process of considered selection, by which you bring multiple ideas forward... Read More
“Build to think and test to learn.” WHAT is the Prototype mode The Prototype mode is the iterative generation of artifacts intended to answer questions that get you closer to... Read More